5. Made To Stick - Chip & Dan Heath

Made To Stick by Chip & Dan Heath -Book Notes, Summary, and Review

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Get it on Amazon Rating: 8/10 Date of reading: 23rd of January – 2nd of February, 2018 Description: Six principles which make an idea “stick” in people’s minds. The principles are simple, unexpected, concrete, credible, emotional, and stories   My notes:   INTRODUCTIONWHAT STICKS?   “You’ve just read one of the most successful urban legends of the past […]