Book Reviews

The Compound Effect by Darren Hardy -Book Notes, Summary, and Review

2. The Compound Effect - Darren Hardy

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Rating: 9/10

Date of reading: 31st of December 2017 – 5th of January 2018

Description: How to make compound effect (the 8th wonder of the world according to Einstein) work for you. It’s about small, daily actions repeated over the course of years which create success. And this is not just applicable to business. If you eat 100 fewer calories a day (a single loaf of bread or a slice of cheese), you will lose 30 pounds in two and a half years.

 

My notes:

 

INTRODUCTION 

 

“WARNING! These chapter headings look simple. Success strategies are no longer a secret, but most people ignore them. You think you already know the secret to success? So does everyone else. But the six strategies within this book, when applied in sequence, will launch your income, your life—your success—like nothing before.” ( :15)

“my focus has always been on helping people achieve real and sustainable results. You can’t do that through a magic pill or secret formula, but only through understanding the real tools, strategies, and science behind what it takes to break through the patterns that defeat so many and achieve a meaningful life.” ( :18)

“Jim taught us that achievement is not about luck; it’s really a science. Sure, everyone is different, but the same laws of success always apply. You reap what you sow; you can’t get out of life what you’re not willing to put into it. If you want more love, give more love. If you want greater success, help others achieve more. And when you study and master the science of achievement, you will find the success you desire.” ( :18)

“million dollars a year by age twenty-four, and build a company to more than $50 million by age twenty-seven.” ( :18)

“The Compound Effect is based on a principle I’ve used in my own life and training; that is, your decisions shape your destiny. The future is what you make of it. Little, everyday decisions will either take you to the life you desire or to disaster by default. In fact, it’s the littlest decisions that shape our lives.” ( :19)

“From what to eat and where to work, to the people you spend your time with, to how you spend your afternoon, every choice shapes how you live today, but more important, how you live the rest of your life. But the good news is, change is within you. In the same way a two-millimeter miscalculation can send you veering wildly off your life’s course, a mere two-millimeter readjustment can also bring you right back home.” ( :19)

“Firstly, I have applied these principles to my own life. Now I hate it when authors beat their chests about their fame and fortune, but it’s important you know I speak from personal experience—I’m offering you living proof, not regurgitated theory. As Anthony Robbins mentioned, I’ve enjoyed significant success in my business endeavors because I’ve made it a point to live by the principles you’ll read in this book.” ( :20)

“Here’s my point. When you have such an exhaustive view of this industry, and wisdom gained through studying the teachings and best practices of some the world’s most successful people, an amazing clarity emerges—the underlying fundamental truths become crystal clear. Having seen it, read it, and heard most all of it, I can no longer be fooled by the latest gambit or self-proclaimed prophet with the newest “scientific breakthrough.” Nobody can sell me on gimmicks. I have too many reference points. I’ve gone down too many roads and learned the truth the hard way. As my mentor, the great business philosopher Jim Rohn, said, “There are no new fundamentals. Truth is not new; it’s old. You’ve got to be a little suspicious of the guy who says, ‘Come over here, I want to show you my manufactured antiques!’ No, you can’t manufacture antiques.”” ( :21)

“Here’s the bottom line: You already know all that you need to succeed. You don’t need to learn anything more. If all we needed was more information, everyone with an Internet connection would live in a mansion, have abs of steel, and be blissfully happy. New or more information is not what you need—a new plan of action is. It’s time to create new behaviors and habits that are oriented away from sabotage and toward success. It’s that simple.” ( :21)

 

CHAPTER 1 – THE COMPOUND EFFECT IN ACTION

 

“I’ve developed, and because of the consistency I use in applying those habits. I’m the world’s biggest believer in consistency. I’m living proof that it’s the ultimate key to success, yet it’s one of the biggest pitfalls for people struggling to achieve. Most people don’t know how to sustain it. I do. I have my father to thank for that. In essence, he was my first coach for igniting the power of the Compound Effect.” ( :22)

“The term “showing bone” came from his coaching days; his players knew they weren’t allowed to come out of the game unless they were seriously injured. One time his quarterback asked to be pulled out of the game. Dad said, “Not unless you’re showing bone.” The quarterback pulled back his shoulder pads, and sure enough, his collarbone was showing. Only then was he allowed to come off the field.” ( :22)

“One of Dad’s core philosophies was, “It doesn’t matter how smart you are or aren’t, you need to make up in hard work what you lack in experience, skill, intelligence, or innate ability. If your competitor is smarter, more talented, or experienced, you just need to work three or four times as hard. You can still beat them!”” ( :22)

“No excuses. If you aren’t good at something, work harder, work smarter. He walked his talk, too. Dad went from being a football coach to a top salesperson. From there he became the boss, and ultimately, went on to own his own company.” ( :23)

“One of his philosophies is, “Be the guy who says ‘no.’ It’s no great achievement to go along with the crowd. Be the unusual guy, the extraordinary guy.” That’s why I never did drugs—he never harped on me about it, but I didn’t want to be that guy who just went along because everyone else was doing it. And I didn’t want to let Dad down.” ( :23)

“Today, Dad and I joke about what an addictive overachiever he trained me to be. At eighteen, I was making a six-figure income in my own business. By age twenty, I owned my own home in an upscale neighborhood. By age twenty-four, my income grew to more than $1 million a year, and by age twenty-seven, I was officially a self-made millionaire with a business that brought in more than $50 million in revenue. That just about brings us to the present day, because I’m not yet forty, but I have enough money and assets to last my family the rest of my life.” ( :23)

“The Compound Effect reveals the “secret” behind my success. I’m a true believer in the Compound Effect because Dad made sure that I lived it, each and every day, until I couldn’t live any other way if I tried.” ( :23)

“What’s most interesting about this process to me is that, even though the results are massive, the steps, in the moment, don’t feel significant.” ( :24)

“These small changes offer little or no immediate result, no big win, no obvious I-told-you-so payoff. So why bother?” ( :24)

“If you were given a choice between taking $3 million in cash this very instant and a single penny that doubles in value every day for 31 days, which would you choose? If you’ve heard this before, you know the penny gambit is the choice you should make—you know it’s the course that will lead to greater wealth. Yet why is it so hard to believe choosing the penny will result in more money in the end? Because it takes so much longer to see the payoff.” ( :24)

“Let’s say you take the cold, hard cash and your friend goes the penny route. On Day Five, your friend has sixteen cents. You, however, have $3 million. On Day Ten, it’s $5.12 versus your big bucks. How do you think your friend is feeling about her decision? You’re spending your millions, enjoying the heck out of it, and loving your choice. After 20 full days, with only 11 days left, Penny Lane has only $5,243. How is she feeling about herself at this point? For all her sacrifice and positive behavior, she has barely more than $5,000. You, however, have $3 million. Then the invisible magic of the Compound Effect starts to become visible. The same small mathematical growth improvement each day makes the compounded penny worth $10,737,418.24 on Day Thirty-one, more than three times your $3 million.” ( :24)

“He begins reading 10 pages of a good book per day and listening to 30 minutes of something instructional or inspirational on his commute to work. Scott wants to see changes in his life, but doesn’t want to make a fuss over it.” ( :25)

“At the end of five months, no perceivable differences exist among Larry, Scott, or Brad. Scott continues to read a little bit every night and listen to audios during his commute; Brad is “enjoying” life and doing less. Larry keeps doing as he always has.” ( :25)

“Brad ate only 125 more calories more a day in that same time frame, and gained 33.5 pounds. Now he weighs 67 pounds more than Scott! But the differences are more significant than weight. Scott’s invested almost one thousand hours reading good books and listening to self-improvement audios; by putting his newly gained knowledge into practice, he’s earned a promotion and a raise. Best of all, his marriage is thriving. Brad? He’s unhappy at work, and his marriage is on the rocks. And Larry? Larry is pretty much exactly where he was two and half years ago, except now he’s a little more bitter about it.” ( :26)

“She would never cheat on Brad, but he has a feeling something’s wrong. Instead of seeing that his poor choices and behaviors are at the root of their problems, he finds fault with his wife.” ( :27)

“In The Slight Edge, Jeff Olson (another Jim Rohn protege) describes this as the repeating of simple daily disciplines versus the simple errors in judgement. It’s that simple. With enough time and consistency, the outcomes become visible. Better yet, they’re totally predictable.” ( :27)

“It’s interesting that wealth tends to skip a generation.” ( :28)

“It’s interesting that wealth tends to skip a generation. Overwhelming abundance often leads to a lackadaisical mentality, which brings about a sedentary lifestyle. Children of the wealthy are especially susceptible. They weren’t the ones who developed the discipline and character to create the wealth in the first place, so it makes sense that they may not have the same sense of value for wealth or understand what’s necessary to keep it. We frequently see this entitlement mentality in children of royalty, movie stars, and corporate executives—and to a lesser degree, in children and adults everywhere.” ( :28)

“The truth is, complacency has impacted all great empires, including, but not limited to, the Egyptians, Greeks, Romans, Spanish, Portuguese, French, and English. Why? Because nothing fails like success. Once-dominant empires have failed for this very reason. People get to a certain level of success and get too comfortable.” ( :28)

“Harvard psychologist Daniel Gilbert, author of Stumbling on Happiness, says that if we gave lottery losers each thirty seconds on TV to announce not, “I won!” but “I lost,” it would take almost nine years to get through the losers of a single drawing!” ( :29)

“By the end of this book, or even before, I want you to know in your bones that your only path to success is through a continuum of mundane, unsexy, unexciting, and sometimes difficult daily disciplines compounded over time. Know, too, that the results, the life, and the lifestyle of your dreams can be yours when you put the Compound Effect to work for you. If you use the principles outlined in The Compound Effect, you will create your fairy-tale ending!” ( :29)

 

CHAPTER 2 – CHOICES

 

“Think about it. Everything in your life exists because you first made a choice about something. Choices are at the root of every one of your results. Each choice starts a behavior that over time becomes a habit. Choose poorly, and you just might find yourself back at the drawing board, forced to make new, often harder choices. Don’t choose at all, and you’ve made the choice to be the passive receiver of whatever comes your way.” ( :31)

“In essence, you make your choices, and then your choices make you.” ( :31)

“You didn’t intend to sabotage yourself, but by not thinking about your decisions—weighing the risks and potential outcomes—you found yourself facing unintended consequences. Nobody intends to become obese, go through bankruptcy, or get a divorce, but often (if not always) those consequences are the result of a series of small, poor choices.” ( :31)

“Have you ever been bitten by an elephant? How about a mosquito? It’s the little things in life that will bite you.” ( :32)

“After I shared my experience, my friend decided to keep a Thanks Giving journal about his wife. Within the first few months, he completely turned around his marriage. Choosing to look for and focus on his wife’s positive qualities changed his view of her, which changed how he interacted with her. As a result, she made different choices about the way she responded to him. The cycle perpetuated. Or, shall we say, compounded.” ( :33)

“The instructor turned to the easel and wrote 100/0 on the paper in big black letters. “You have to be willing to give 100 percent with zero expectation of receiving anything in return,” he said. “Only when you’re willing to take 100 percent responsibility for making the relationship work will it work. Otherwise, a relationship left to chance will always be vulnerable to disaster.” Whoa. This wasn’t what I was expecting! But I quickly understood how this concept could transform every area of my life. If I always took 100 percent responsibility for everything I experienced—completely owning all of my choices and all the ways I responded to whatever happened to me—I held the power. Everything was up to me. I was responsible for everything I did, didn’t do, or how I responded to what was done to me.” ( :34)

“You alone are responsible for what you do, don’t do, or how you respond to what’s done to you.” ( :34)

“Through choosing to be officially liberated from past, present, and future victimhood, I’d hit the jackpot. I had the unlimited power to control my destiny.” ( :34)

“When I asked Richard Branson if he felt luck played a part in his success, he answered, “Yes, of course, we are all lucky. If you live in a free society, you are lucky. Luck surrounds us every day; we are constantly having lucky things happen to us, whether you recognize it or not. I have not been any more lucky or unlucky than anyone else. The difference is when luck came my way, I took advantage of it.”” ( :35)

“Pre paration (personal growth) + Attitude (belief/mindset) + Opportunity (a good thing coming your way) + Action (doing something about it) = Luck” ( :35)

“Then, you can be like Arnold Palmer, who told SUCCESS magazine in February of 2009, “It’s a funny thing; the more I practice, the luckier I get.”” ( :35)

“Opportunity: It’s possible to make your own luck, but the luck I’m talking about here isn’t planned for, or it comes faster or differently than expected. In this stage of the formula, luck isn’t forced. It’s a natural occurrence, and it often shows up seemingly of its own accord.” ( :35)

“This is what separates the Richard Bransons from the Joseph Wallingtons. Joseph who? Exactly. You’ve never heard of him. That’s because he failed to take action on all the lucky things that happened to him.” ( :35)

“I lost more than $330,000. I didn’t try to sue him; in fact, I lent him more money later for a personal situation.” ( :36)

“I wasn’t inspecting what I was expecting. I could justify it by saying I trusted him, but the truth was I was guilty of being lazy by not watching the finances more diligently.” ( :36)

“My mentor Jim Rohn said, “The day you graduate from childhood to adulthood is the day you take full responsibility for your life.”” ( :36)

“The first step toward change is awareness. If you want to get from where you are to where you want to be, you have to start by becoming aware of the choices that lead you away from your desired destination.” ( :36)

“To help you become aware of your choices, I want you to track every action that relates to the area of your life you want to improve. If you’ve decided you want get out of debt, you’re going to track every penny you pull from your pocket. If you’ve decided you want to lose weight, you’re going to track everything you put into your mouth. If you’ve decided to train for an athletic event, you’re going” ( :36)

“to track every step you take, every workout you do.” ( :37)

“But as Jim Rohn would say, “What’s simple to do is also simple not to do.”” ( :37)

“ut as Jim Rohn would say, “What’s simple to do is also simple not to do.” The magic is not in the complexity of the task; the magic is in the doing of simple things repeatedly and long enough to ignite the miracle of the Compound Effect.” ( :37)

“The biggest difference between successful people and unsuccessful people is that successful people are willing to do what unsuccessful people are not. Remember that; it will come in handy many times throughout life when faced with a difficult, tedious, or tough choice.” ( :37)

“”Son,” he said, looking me dead in the eyes, “you’ve got to get a grip. I’ve seen this a hundred times before. You’re spending money like a drunken fool, and you don’t even know how to account for it. That’s stupid. Stop it. You are now seriously in the hole. You have to earn more money that you’ll owe additional taxes on just to pay for your back taxes. Continue this, and you’ll dig your financial grave with your own wallet.”” ( :37)

“Wow. This brought an instantaneous awareness of the many unconscious choices I was making that resulted in money pouring out of my pockets. Because I had to log everything, I resisted buying some things, just so I didn’t have to take out the notepad and write it in the dang book!” ( :37)

“In buying this book, you’re basically paying me for my opinion, my guidance. This is where I’m going to become a hard-ass and insist you track your behaviors for at least one whole week. This book isn’t designed to entertain you; it is designed to help you get results. To get results, you have to take some action.” ( :38)

“But I also bet you aren’t doing it now, right? How do I know? Because your life isn’t working as successfully as you’d like. You’ve gotten derailed. Tracking is the way to get it back on track.” ( :38)

“Every professional athlete and his or her coach track each performance down to the smallest minutiae. Pitchers know their stats on every pitch in their repertoire. Golfers have even more metrics on their swings. Professional athletes know how to adjust their performances based on what they’ve tracked. They pay attention to what they record and make changes accordingly, because they know when their stats improve they win more games and earn more in endorsement deals.” ( :38)

“This is it. So, regardless of whether you think you’re aware of your habits or not (believe me, you’re not!), I’m asking you to start tracking. Doing so will revolutionize your life, and ultimately, your lifestyle.” ( :38)

“Compound Effect, you’ll naturally want to introduce this practice into other areas of your life. In other words, you’ll choose to choose tracking.” ( :39)

“hey all add up, but unless tracked, they’re easy to dismiss or forget because they seem so small. Again, merely writing these things down sounds simple—and it is—BUT ONLY WHEN YOU DO IT.” ( :39)

“used to make the mistake of looking at a price tag and thinking that if an item was listed at fifty dollars, it cost me fifty dollars. Well, yes, in today’s dollars. But if you consider the potential value of that same fifty dollars after it has been invested for twenty years the cost (what you lose by spending that money rather than investing it) is four or five times greater! In other words, every time you look at an item that costs fifty dollars you have to ask, “Is this item worth $250?” If it’s worth $250 to you today, then it’s worth buying. Keep that in mind next time you go to a place like Costco, with all sorts of amazing things that you didn’t know you had to have. You go in to buy twenty-five dollars’ worth of necessities and walk out with $400 of stuff instead.” ( :40)

“Once you start tracking your life, your attention will be focused on the smallest things you’re doing right, as well as the smallest things you’re doing wrong. And when you choose to make even the smallest course corrections consistently, over time, you’ll begin to see amazing results.” ( :41)

“A horse wins by a nose, but gets 10 times the prize money. Is the horse 10 times faster? No, just a little bit better. But it was those extra laps around the track, the extra discipline in the horse’s nutrition, or the extra work by the jockey that made the results a slight bit better with compounded rewards.” ( :41)

“No. 1 ranked golfer and the No. 10 golfer is an average of only 1.9 strokes, but the difference in prize money is five times (over $10 million versus $2 million)! The No. 1 golfer isn’t five times better, not even 50 percent or even 10 percent better. In fact, the difference between his average score is only 2.7 percent better” ( :41)

“He basically lived in a bubble with his management team. I asked Phil to track just one change: three times a week, he had to step outside of his office and walk around the building. His goal was to seek out at least three people whom he saw doing things right or had heard good things about and give them some personal acknowledgment of his appreciation. This one small change in his behavior took less than an hour a week, but had massive effects over time.” ( :42)

“”I need a raise,” she said. “I’ll do better than that,” I told her. “I’m going to teach you how to become wealthy.” It wasn’t the answer she was looking for, but she agreed.” ( :42)

“$33—just 1 percent of her existing monthly income. I then showed her how to live on $33 less the next month—bring in her own lunch just one day a week instead of going downstairs to the deli and ordering a sandwich, chips, and a drink. The next month I had her save only 2 percent ($67). She saved the additional $33 by changing her cable subscription service. The next month we went up to 3 percent. We canceled her subscription to People magazine (it was time to study her own life), and instead of going to Starbucks twice a week, I told Kathleen to buy the Starbucks beans and other fancy fixings and make her own coffee in the office (she grew to” ( :42)

“like that even better—me too!). By the end of the year, Kathleen was saving 10 percent of every dollar she earned without noticing a significant impact on her lifestyle. She was amazed!” ( :43)

“She presented me with a plan that she would implement in her spare time, if I promised to reward her with 10 percent of all the money-saving strategies and 15 percent of all the new revenue strategies that proved profitable. By the end of the second year, she was earning more than $100,000 a year—on the same $40,000 base salary.” ( :43)

“She now earns more than a quarter of a million dollars a year and has saved and created more than $1 million in assets—she’s a millionaire! All starting from the choice to take one small step and start saving $33 a month!” ( :43)

“start NOW. Every great act, every fantastic adventure, starts with small steps. The first step always looks harder than it actually is.” ( :44)

“All you have to do is improve yourself, your performance, and your output and earnings by 1/10 of 1 percent each workday (you even get to slack off on weekends). That is 1/1,000. Do you think you could do that? Of course, anyone could do that. Simple. Do it each day of the week, and you’ll improve by ½ percent each week (translation: not much), equaling 2 percent each month, which, compounded, adds up to 26 percent each year. Your income now doubles each 2.9 years. By Year Ten, you can be performing and earning 1,000 percent what you are now. Isn’t that amazing? You don’t have to put in 1,000 percent more effort or work 1,000 percent more hours. Just 1/10 of 1 percent improvement each day. That’s it.” ( :44)

“I asked Beverly to drive her car around the block and map out a one-mile loop from her house. Then, I told her to walk the loop three times over a period of two weeks. Notice that I didn’t ask her to start by running the mile. Instead, I started with something—a small, easy task that required no major stretch. Then I had her walk the loop three times in one week for an additional two weeks. Each day she made the choice to continue on.” ( :45)

“It took three more weeks—nine outings —before she could jog a full mile. After a total of seven weeks, she was jogging the whole loop.” ( :45)

“What was something, however, was that Beverly was beginning to see how her choice to get fit for the reunion—her why-power (as I’ll soon explain)—was fueling her new health habits. The Compound Effect had been set in motion and was starting its miraculous process.” ( :45)

“Within six months, she was running nine miles without any discomfort at all. In nine months, she was running 13.5 miles regularly (more than the distance of a half-marathon) as part of her running routine. More exciting, though, was what happened in other areas of her life. Beverly lost her cravings for chocolate (a lifelong obsession) and heavy, fatty foods. Gone. The increased energy she felt from the cardiovascular exercise and better eating choices helped her bring more enthusiasm to her work. Her sales performance doubled during the same period (which was great for me!).” ( :45)

“Step by step, day by day, your choices will shape your actions until they become habits, where practice makes them permanent.” ( :46)

 

CHAPTER 3 – HABITS

 

“”The older they are, the bigger they get, the deeper the roots grow, and the harder they are to uproot. Some get so big, with roots so deep, you might hesitate to even try.”” ( :48)

“Psychological studies reveal that 95 percent of everything we feel, think, do, and achieve is a result of a learned habit! We’re born with instincts, of course, but no habits at all. We develop them over time. Beginning in childhood, we learned a series of conditioned responses that led us to react automatically (as in, without thinking) to most situations.” ( :48)

“A daily routine built on good habits is the difference that separates the most successful amongst us from everyone else.” ( :49)

“But their habits take them in the direction of becoming more informed, more knowledgeable, more competent, better skilled, and better prepared.” ( :49)

“With enough practice and repetition, any behavior, good or bad, becomes automatic over time. That means that even though we developed most of our habits unconsciously (by modeling our parents, responding to environmental or cultural associations, or creating coping mechanisms), we can consciously decide to change them. It stands to reason that since you learned every habit you have, you can also unlearn the ones that aren’t serving you well. Ready? Here goes…” ( :49)

“The problem is that the payoff or instant gratification derived from bad habits often far outweighs what’s going on in your rational mind concerning long-term consequences. Indulging in our bad habits doesn’t seem to have any negative effects at all in the moment. You don’t have that heart attack, your face doesn’t shrivel up, you’re not standing in the unemployment line, and your thighs aren’t thunderous. But that doesn’t mean you haven’t activated the Compound Effect.” ( :50)

“Assuming willpower is what you need to change your habits is akin to trying to keep a hungry grizzly bear out of your picnic basket by covering it with a napkin. To fight the bear of your bad habits, you need something stronger.” ( :51)

“So, what is your why? You’ve got to have a reason if you want to make significant improvements to your life. And to make you want to make the necessary changes, your why must be something that is fantastically motivating—to you. You’ve got to want to get up and go, go, go, go, go—for years! So, what is it that moves you the most? Identifying your why is critical.” ( :51)

“If I were to put a ten-inch-wide, thirty-foot-long plank on the ground and say, “If you walk the length of the plank, I’ll give you twenty dollars,” would you do it? Of course, it’s an easy twenty bucks. But what if I took that same plank and made a roof-top “bridge” between two 100-story buildings? That same twenty dollars for walking the thirty-foot plank no longer looks desirable or even possible, does it? You’d look at me and say, “Not on your life.” See Figure 7. However, if your child was on the opposite building, and that building was on fire, would you walk the length of the plank to save him? Without question and immediately—you’d do it, twenty dollars or not.” ( :52)

“Why is it that the first time I asked you to cross that sky-high plank, you said no way, yet, the second time you wouldn’t hesitate? The risks and the dangers are the same. What changed? Your why changed—your reason for wanting to do it. You see, when the reason is big enough, you will be willing to perform almost any how.” ( :52)

“The answer is they have focused only on achievement and not fulfillment.” ( :53)

“If you haven’t already clearly defined your values, you may find yourself making choices that conflict with what you want. If, for example, honesty is a big thing for you, but you hang out with liars, there’s a conflict. When your actions conflict with your values, you’ll end up unhappy, frustrated, and despondent. In fact, psychologists tell us that nothing creates more stress than when our actions and behaviors aren’t congruent with our values.” ( :53)

“When faced with a choice, ask yourself, “Does this align with my core values?” If it does, do it. If not, don’t, and don’t look back. All fretting and indecision are eliminated.” ( :53)

“Some of my mentorship clients worry that their why-power derives from less-than-noble goals. They feel guilty for wanting to prove the naysayers wrong. Or wanting to get back at the person who said they’d never amount to anything, or beat the competition, or finally one-up a sibling who always dominated them.” ( :54)

“opkins harnessed his anger. At first it propelled him to fight to achieve success outside of academics or athletics. He discovered he had a glimmer of talent in acting. So, he used his anger toward the belittling labels he’d been given to fuel his commitment to the craft of acting. Today, Hopkins is considered one of the greatest actors alive. As a result of the fame and fortune he’s acquired, Hopkins has been able to help countless people in the fight to recover from substance” ( :54)

“abuse, in addition to supporting important environmental work. Though, initially, it wasn’t grounded in a “noble” cause, his fight was clearly worthwhile.” ( :55)

“”If you are not making the progress that you would like to make and are capable of making, it is simply because your goals are not clearly defined.” One of Paul’s most memorable quotes reminds us of the importance of goals: “Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon… must inevitably come to pass!”” ( :55)

“We are bombarded with billions of sensory (visual, audio, physical) bites of information each day. To keep ourselves from going insane, we ignore 99.9 percent of them, only really seeing, hearing, or experiencing those upon which our mind focuses. This is why, when you “think” something, it appears that you are miraculously drawing it into your life. In reality, you’re now just seeing what was already there. You are truly “attracting” it into your life. It wasn’t there before or accessible to you until your thoughts focused and directed your mind to see it.” ( :56)

“”Who do I need to become?”” ( :57)

“Jim Rohn taught me is: “If you want to have more, you have to become more. Success is not something you pursue. What you pursue will elude you; it can be like trying to chase butterflies. Success is something you attract by the person you become.”” ( :57)

“Then I went to work on becoming and achieving those qualities. Guess what? It worked! As if she were peeled off the pages of my journal and appeared in front of me, my wife, Georgia, is exactly what I described and asked for, in almost eerie detail. The key was my getting clear on who I’d have to be to attract and keep a woman of her quality, and then doing the work to achieve that.” ( :57)

“thirty minutes of the 10 o’clock news before going to bed. In total, he was spending 3.5 hours with the news each day!” ( :59)

“Habits and behaviors never lie. If there’s a discrepancy between what you say and what you do, I’m going to believe what you do every time.” ( :59)

“Look at your list of bad habits. For each one you’ve written down, identify what triggers it. Figure out what I call “The Big 4’s”—the “who,” the “what,” the “where,” and the “when” underlying each bad behavior. For example:” ( :60)

“• What emotions tend to provoke your worst habits—stress, fatigue, anger, nervousness, boredom? • When do you experience those emotions? Who are you with, where are you, or what are you doing? • What situations prompt your bad habits to surface—getting in your car, the time before performance reviews, visits with your in-laws? Conferences? Social settings? Feeling physically insecure? Deadlines? • Take a closer look at your routines. What do you typically say when you wake up? When you’re on a coffee or lunch break? When you’ve gotten home from a long day?” ( :60)

“cupboards of all the crap, stop buying the junk food—and stop buying into the argument that it’s “not fair” to deny the other people in your family junk food just because you don’t want it in your life. Trust me; everyone in your family is better off without it. Don’t bring it into the house, period. Get rid of whatever enables your bad habits.” ( :60)

“I live near the Pacific Ocean. Whenever I get in the water, I get my ankles acclimated first, then walk in up to my knees, then it’s my waist and chest, before taking the plunge. Some people just run and dive in and get it over with—good for them. Not me. I like to ease my way in (probably residual trauma from my childhood, as you’ll see in the next strategy). For some of your long-standing and deep-rooted habits, it may be more effective to take small steps to ease into unwinding them. You may have spent decades repeating, cementing, and fortifying those habits, so it can be wise to give yourself some time to unravel them, one step at a time.” ( :61)

“pioneering cardiologist Dr. Dean Ornish” ( :61)

“My anticipation of getting in the water was actually worse than the reality of just jumping in. Once my body acclimated, water skiing was a blast. And, yet, I went through this cycle of dread and relief each and every time.” ( :62)

“One of my former partners has a brother who was a beer-guzzling, bar-brawling, life-of-the-party alcoholic. He drank at lunch, with dinner, after dinner, and all weekend long. One day he was at a wedding for a former college roommate when he saw his friend’s brother, who was ten years older than both of them, but looked ten years younger! He watched the man dance, laugh, and play during the wedding, exuding a vitality he hadn’t felt in many years. He made a decision on the spot that he would never touch a drop of alcohol again. Cold turkey, that was it, never again. And he hasn’t in more than six years.” ( :62)

“Every so often I go on a “vice fast.” I pick one vice, and check to be sure I’m still the alpha dog in our relationship. My vices are coffee, ice cream, wine, and movies. I already told you about my ice cream obsession. When it comes to wine, I want to be sure I’m enjoying a glass and celebrating the day, not drowning a bad mood.” ( :63)

“love proving to myself that I’m still in charge. Try this yourself. Pick a vice—something you do in moderation, but you know doesn’t contribute to your highest good—and take yourself on a thirty-day wagon run. If you find it seriously difficult to abstain for those thirty days, you may have found a habit worth cutting out of your life.” ( :63)

“Leadership expert John C. Maxwell said, “You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.”” ( :63)

“According to research, it takes three hundred instances of positive reinforcement to turn a new habit into an unconscious practice—that’s almost a year of daily practice!” ( :63)

“Any new habit has to work inside your life and lifestyle. If you join a gym that’s thirty miles away, you won’t go. If you’re a night owl but the gym closes at 6 p.m., it won’t work for you. Your gym must be close and convenient, and fit into your schedule. If you want to lose weight and eat healthier, make sure your fridge and pantry are stocked with healthy options. Want to make sure you don’t binge on vending machine snacks when you get midday hunger pangs? Keep nuts and healthy snacks in your desk drawer. The easiest thing to grab when you’re hungry is empty carbs. One strategy I use is to have protein on hand. I cook up a bunch of chicken on Sunday, and package it and have it ready for the week.” ( :64)

“Once she puts it out there on the public record, she knows that she’ll be held responsible for any action that rolls back on her promises and praised for any progress toward her goals. Want to cement that new habit? Get Big Brother to watch you. It’s never been easier with all the social media available. I heard about one woman who decided to get control of her finances by blogging about every penny she spends every day. She’s got her family, friends, and plenty of colleagues following her spending habits, and as a result of the many eyes of scrutiny, she’s become far more responsible and disciplined in her finances.” ( :65)

“”Listen up! Zelda’s decided to stop smoking! Isn’t that great? She just smoked her last cigarette!” I then placed a huge wall calendar on the outside of her cubical. Every day she didn’t smoke, Zelda got to draw a big fat red X on the calendar. Co-workers took notice and started to cheer her on, and the parade of big red X’s started to fill up the chart, which took on a life of its own. Zelda didn’t want to quit on that chart, quit on her co-workers, or quit on herself. But she did quit smoking!” ( :65)

“I, for example, have what I call a “PeakPerformance Partner.” Every Friday at 11 a.m. sharp, we have a thirty-minute call during which we trade our wins, losses, fixes, ah-has, and solicit the needed feedback and hold each other accountable. You might seek out a success buddy for regular walks, runs, or dates at the gym, or to meet to discuss and trade personal-development books.” ( :65)

“Yet as soon as the competition was over, I was fascinated to observe that the step count completely dropped off the cliff—by more than 60 percent just one month after the competition. When the competition was reorganized again, the step count shot right back up. All it took was a little competition to keep people’s engines revved—and they got a wonderful sense of community and shared experience and camaraderie in the bargain.” ( :66)

“You’ve got to find little rewards to give yourself every month, every week, every day—even something small to acknowledge that you’ve held yourself to a new behavior. Maybe time to yourself to take a walk, relax in the bath, or read something just for fun. For bigger milestones, book a massage or have dinner at your favorite restaurant. And promise yourself a nice big pot of gold when you reach the end of the rainbow.” ( :66)

“There is a one thing that 99 percent of “failures” and “successful” folks have in common—they all hate doing the same things. The difference is successful people do them anyway. Change is hard. That’s why people don’t transform their bad habits, and why so many people end up unhappy and unhealthy.” ( :66)

“Be patient with yourself. If you fall off the wagon, brush yourself off (not beat yourself up!), and get back on.” ( :67)

 

CHAPTER 4 – MOMENTUM

 

“Law of Inertia: Objects at rest tend to stay at rest unless acted on by an outside force. Objects in motion tend to stay in motion, unless something stops their momentum. Put another way, couch potatoes tend to stay couch potatoes. Achievers—people who get into a successful rhythm—continue busting their butts and end up achieving more and more.” ( :68)

“Finally, success! You jumped on and joined your friends in the joy of feeling the wind in your face and watching the outside world turn into a smear of colors. After a while, when the merry-go-round started to slow down, you’d hop off and run alongside for a minute to get the speed back up—or you could simply give it a couple good pushes and then hop back on. Once the merry-goround was spinning at a good clip, momentum took over, making it easy to keep it going.” ( :68)

“Ever wonder why successful people tend to get more successful… the rich get richer… the happy get happier… the lucky get luckier? They’ve got Mo. When it rains, it pours.” ( :69)

“1. Making new choices based on your goals and core values 2. Putting those choices to work through new positive behaviors 3. Repeating those healthy actions long enough to establish new habits” ( :69)

“4. Building routines and rhythms into your daily disciplines 5. Staying consistent over a long enough period of time” ( :70)

“Bowman required such consistency when it came to practice that one of Phelps’ most vivid memories is when Bowman allowed him to finish a training session 15 minutes early so he could get ready for a middle-school dance!” ( :70)

“In 2001, the year Apple released the iPod, they went from 30 percent revenue growth the year previous to -33 percent. The following year, 2002, was also a negative revenue growth year at -2 percent. But 2003 saw a shift to a positive 18 percent. Growth came again in 2004, up to 33 percent. And in 2005, they caught Mo, and BANG! Apple catapulted to 68 percent revenue growth and now holds more than 70 percent of the MP3 player market share.” ( :70)

“What do Michael Phelps, Apple, Google, and YouTube have in common? They were doing the same things before and after they achieved momentum. Their habits, disciplines, routines, and consistency were the keys that unlocked momentum for each. And they became unstoppable when Big Mo showed up to their party.” ( :70)

“Some of our best intentions fail because we don’t have a system of execution. When it comes down to it, your new attitudes and behaviors must be incorporated into your monthly, weekly, and daily routines to affect any real, positive change. A routine is something you do every day without fail, so that eventually, like brushing your teeth or putting on your seatbelt, you do it without conscious thought.” ( :71)

“During one of the important Majors, a psychologist timed Nicklaus from the moment he pulled the club out of the bag until the moment he hit the ball, and guess what? In each shot, from the first tee to the eighteenth green, the timing of Jack’s routine supposedly never varied more than one second. That is amazing! The same psychologist measured Greg Norman during his unfortunate collapse at the 1996 Masters. Lo and behold, his pre-shot routine got faster and faster as the round progressed. Varying his routine stunted his rhythm and consistency; he was never able to catch momentum. The moment Norman changed his routine, his performance became unpredictable and his results erratic.” ( :71)

“Pilots go through their preflight checklist. Even when a pilot has logged thousands of hours and the plane just came in with a “perfect” performance review from a previous destination, the pilot goes through a preflight checklist every time without” ( :71)

“fail. This not only prepares the plane, but, more important, centers the pilot and prepares him for the upcoming performance.” ( :72)

“cup, I sit in my comfy leather recliner, set my iPhone for thirty minutes (no more, no less), and read something positive and instructional. When the alarm sounds, I take my most important project and work on it for an hour of completely focused and undistracted effort (notice I haven’t opened e-mail yet). Then, every morning at 7 a.m., I have what I call my calibration appointment, a recurring appointment set in my calendar, where I take fifteen minutes to calibrate my day. This is where I brush over my top three one-year and five-year goals, my key quarterly objectives, and my top goal for the week and month. Then, for the most important part of the calibration appointment, I review (or set) my top three MVPs (Most Valuable Priorities) for that day, asking myself, “If I only did three things today, what are the actions that will produce the greatest results in moving me closer to my big goals?” Then, and only then, do I open e-mail and send out a flurry of tasks and delegations to get the rest of my team started on their day. I then quickly close down my e-mail and go to work on my MVPs.” ( :73)

“Look at your routines. If something that used to energize you has become same-old/same-old, or is no longer generating powerful results, switch it up.” ( :74)

“But maybe you’ve noticed that, even when something’s a high priority for you, if it isn’t scheduled on your calendar, it often doesn’t happen, right? Certainly not with the regularity you’ll need to get into any kind of rhythm.” ( :75)

“”On a scale of one to ten (ten being the best), how would you rate our relationship this week?” This gets the discussion of wins and losses flowing—oh, boy! Then we discuss the adjustments that need to be made through this follow-up question: “What would it take to make your experience a ten?” By the end of the discussion, both of us feel heard and validated, and we have made our observations and wishes clear moving into the next week. This is an incredible process. I highly recommend it… if you dare!” ( :75)

“I want to share with you something I created for myself that helps me keep track of the rhythm of a new behavior. I call it my “Rhythm Register,” and I think you’ll find it extremely helpful. Fig. 10″ ( :76)

“You win when you take the right steps day in and day out. But you set yourself up for failure by doing too much too soon.” ( :77)

“let’s do this: do your two hours a day, five days a week, for now [takes a lot of steam to get the wheels to budge from the inertia], but don’t do it longer than sixty or ninety days.” ( :77)

“Soon it will be over. I know you’re really fired up right now, so let’s do this: do your two hours a day, five days a week, for now [takes a lot of steam to get the wheels to budge from the inertia], but don’t do it longer than sixty or ninety days. Then, I want” ( :77)

“you to scale it down to an hour or an hour and fifteen. You can still do your five days a week, but I would probably encourage you to go four. Do that another sixty to ninety days. Then I want you to consider an hour a day for a minimum of three days a week, four if you’re feeling extra spry. That’s the program I want you to work toward, because if you don’t get into something you can maintain, you won’t do it at all.”” ( :78)

“Think of it like this: If you and I flew planes from Los Angeles to Manhattan, but you took off and landed in every state in between, while I flew straight through, even if you went five hundred miles per hour in the air and I only traveled at a rate of two hundred miles per hour, I’d still beat you by a big margin. The time and energy it takes for you to repeatedly stop and start and get back to momentum make your trip at least ten times as long.” ( :78)

“When most people start a new endeavor, they grab the lever and start pumping really hard. Just as Richard was with his plan to get fit, they’re excited and committed… they pump and pump and pump, but after a few minutes (or a few weeks), when they don’t see any water (results), they give up pumping the lever altogether. They don’t realize how long it takes to create the vacuum needed to suck the water into the pipe and eventually out of the spout and into their bucket.” ( :79)

“And here’s where the magic happens: If you continue to pump, it doesn’t take long before you’ll get a full and steady stream of water. You have your success! Now that the water is flowing, you no longer need to pump the lever as hard or as quickly. It becomes easy, actually. All you have to do to keep the pressure steady is to just pump the lever consistently. That’s the Compound Effect.” ( :79)

“The only way to get it back up is to pump it really hard all over again. That’s how most of us lead our lives, in fits and starts.” ( :79)

 

CHAPTER 5 – INFLUENCES

 

“Everyone is affected by three kinds of influences: input (what you feed your mind), associations (the people with whom you spend time), and environment (your surroundings).” ( :81)

“It’s estimated that Americans (twelve and older) spend 1,704 hours watching TV per year. That averages out to 4.7 HOURS per day. We’re spending almost 30 percent of our waking hours watching TV. Almost thirty-three hours per week—more than one whole day each week! It’s the equivalent of watching TV for two solid months out of every twelve! WOW! And people wonder why they can’t get ahead in life?” ( :83)

“The great danger of the media is that it gives us a very perverted view of the world. Because the focus and the repetition of messaging is on the negative, that’s what our minds start believing. This warped and narrow view of what’s not working has a severe influence on your creative potential. It can be crippling.” ( :84)

“As you might guess, I don’t watch or listen to any news and I don’t read any newspapers or news magazines. Ninety-nine percent of all news has no bearing on my personal life or my personal goals, dreams, and ambitions anyway. I have set up a few RSS feeds identifying the news and industry updates that do pertain to my direct interests and goals. The news that’s helpful to me gets plucked out of the fray so I don’t have to get any mud slung into my glass of water. While most people wade through hours of irrelevant garbage that hampers their thinking and crushes their spirit, I get the most productive information I need when I need it, in less than fifteen minutes a day.” ( :84)

“Think about it; using the time you’re currently wasting by listening to drive-time radio, you could obtain the equivalent of Ph.D. in leadership, sales success, wealth building, relationship excellence—or whatever course you choose.” ( :85)

“Who do you spend the most time with? Who are the people you most admire? Are those two groups of people exactly the same? If not, why not?” ( :85)

“Jim Rohn taught that we become the combined average of the five people we hang around the most. Rohn would say we could tell the quality of our health, attitude, and income by looking at the people around us.” ( :85)

“Because your associations don’t shove you in a direction; they nudge you ever so slightly over time. Their influence is so subtle that it’s like being on an inner tube out in the ocean, feeling like you’re floating in place, until you look up and realize the gentle current has pushed you a half mile down the shore.” ( :85)

“If you haven’t already, jot down the names of those five people you hang around the most. Also write down their main characteristics, both positive and negative. It doesn’t matter who they are. It could be your spouse, your brother, your neighbor, or your assistant. Now, average them out. What’s their average health, and bank balance? What’s their average relationship like? As you look at your results, ask yourself, “Is this list okay for me? Is this where I want to go?”” ( :86)

“I’m constantly weeding out of my life people who refuse to grow and live positively. Growing and changing your associations is a lifelong process. Some people might say I’m too rigorous about it, but” ( :86)

“I’d like to be more so.” ( :87)

“When you make the tough decision to put up boundaries between you and people who drag you down, realize that they’ll fight you—especially those closest to you. Your decision to live a more positive, goal-oriented life will be a mirror to their own poor choices. You will make them uncomfortable and they will attempt to pull you back down to their level. Their resistance doesn’t mean they don’t love you or want the best for you—it’s actually not about you at all. It’s about their fear and their guilt about their own poor choices and lack of discipline. Just know that breaking away won’t be easy.” ( :87)

“Decide how much you can “afford” to be influenced, based on how those people represent themselves. This is difficult, I know. I have had to do this on several occasions, even with close family members. I WILL NOT, however, allow someone else’s actions or attitudes to have a dampening influence on me.” ( :87)

“I’ve got a neighbor who’s a three-minute friend. For three minutes, we have a great chit-chat, but we wouldn’t mesh for three hours. I can hang out with an old high-school friend for three hours, but he’s not a three-day guy. And, then there are some people I can hang around for a few days, but wouldn’t go on an extended vacation with. Take a look at your relationships and make sure you’re not spending three hours with a three-minute person.” ( :87)

“While you’re doing that, you’ll also want to reach out. Identify people who have positive qualities in the areas of life where you want to improve—people with the financial and business success you desire, the parenting skills you want, the relationships you yearn for, the lifestyle you love.” ( :87)

“If you want to have a better, deeper, more meaningful relationship, ask yourself, “Who has the type of relationship I want? How can I spend (more) time with that person? Who can I meet who can positively influence me?”” ( :88)

“I have a serious challenge for you if you’re up for it. Want real feedback? Find people who care” ( :88)

“enough about you to be brutally honest with you. Ask them these questions: “How do I show up to you? What do you think my strengths are? In what areas do you think I can improve? Where do you think I sabotage myself? What’s one thing I can stop doing that would benefit me the most? What’s the one thing I should start doing?”” ( :89)

“Ken Blanchard, he explained the simplicity of engaging a mentor (SUCCESS, January 2010): “The first thing you want to remember with a mentor is that it doesn’t need to take a lot of their time. The best advice I’ve ever gotten is in short clips, having lunch or breakfast with somebody, just telling them what I’m working on and asking their advice and all. You will be amazed how successful businesspeople are willing to be mentors to people when it’s not taking a lot of time.”” ( :89)

“Remember the adage: “Never ask advice of someone with whom you wouldn’t want to trade places.”” ( :90)

“On my way home from brunch one morning, I saw an open house sign and thought it’d be fun to check it out. One sign led to another as I followed them zigzagging up the cliffs along the narrow streets. I finally reached the top of the hill and found the advertised home. As I entered and walked up to a spectacular bay window, the world opened up in front of me—the peninsula tip of Tiburon, Angel Island across the Bay, Berkeley and the East Bay, the Bay Bridge, and the entire San Francisco skyline over to the Golden Gate Bridge in a 300-degree expanse. I walked out onto the balcony and looked around. Suddenly I realized that this was the very house I’d been looking at for years! This was the blue house! I signed the contract on the spot. My dream house was now mine!” ( :90)

“The dream in your heart may be bigger than the environment in which you find yourself. Sometimes you have to get out of that environment to see that dream fulfilled. It’s like planting an oak sapling in a pot. Once it becomes rootbound, its growth is limited. It needs a great space to become a mighty oak. So do you.” ( :90)

“when you’re creating an environment to support your goals, remember that you get in life what you tolerate.” ( :91)

“What you have decided to tolerate is also reflected in the situations and circumstances of your life right now. Put another way, you will get in life what you accept and expect you are worthy of.” ( :91)

 

CHAPTER 6 – ACCELERATION

 

“”When you open a gap and your competitors don’t respond, it tells you something. They’re hurting. And when they’re hurting, that is when you take them.”” ( :93)

“levels of success—faster than you imagined possible. When you’ve prepared, practiced, studied, and consistently put in the required effort, sooner or later you’ll be presented with your own moment of truth. In that moment, you will define who you are and who you are becoming. It is in those moments where growth and improvement live—when we either step forward or shrink back, when we climb to the top of the podium and seize the medal or we continue to applaud sullenly from the crowd for others’ victories.” ( :93)

“Lou Holtz, the famous football coach, knew it was what you did after you did your best that created victories. In one game his team was down 42-0 at halftime. During the halftime break, Lou showed his team a dramatic highlight reel of second efforts to block, tackle, and recover the ball. He then told the players that they were not on his team because they could give their all on every play; every player on every team does that. He said they were on his team because of their ability to make that critical extra effort on each play. It’s the extra effort after you have done your best that is the difference maker. His team went on to win the game in the second half. That is how you win.” ( :94)

“When conditions are great, things are easy, there aren’t any distractions, no one is interrupting, temptations aren’t luring, and nothing is disturbing your stride; that too is when most everyone else does great. It’s not until situations are difficult, when problems come up and temptation is great, that you get to prove your worthiness for progress. As Jim Rohn would say, “Don’t wish it were easier; wish you were better.”” ( :95)

“Take the magic penny we talked about in Chapter 1, the one that doubles in value each day, showing you the result of small compounded actions. If you just doubled that penny one extra time per week during those same thirty-one days, the compounded penny would result in $171 million instead of $10 million.” ( :95)

“While this might be her most famous example, Oprah continues to go beyond our expectations in most everything she does. In other segments, Oprah surprised a twenty-year-old girl who had spent years in foster care and homeless shelters with a four-year college scholarship, a makeover and $10,000 in clothes. And, she gave a family with eight foster children who were going to be kicked out of their house $130,000 to pay for and repair their home. Now you might be saying, yeah, but she’s Oprah, of course she can do those things. But the truth is there are plenty of others in Oprah’s position—with the finances and the fame—who could do those things, but never venture into the realm of extraordinary. Oprah does.” ( :96)

“Tell me what everyone else does, what’s the consensus and what’s popular, and I will typically do the opposite. If everyone is zigging, I’m gonna zag. To me, what’s popular is average, it’s what’s common.” ( :97)

“Common things deliver common results. The most popular restaurant is McDonald’s, the most popular drink is Coca-Cola, the most popular beer is Budweiser, the most popular wine is Franzia (yeah, the stuff that comes in a box!).” ( :97)

“Recently Alex, a friend of mine, was up for a big job. He lives in California and the job was in Boston. He was one of a final twelve candidates. They were going to interview local candidates in person and those out of the area via video conferencing. He called me, asking if I knew how to facilitate a Web camera video conference. “How badly do you want this job?” I asked him. “It’s my dream job,” Alex told me. “It’s everything I’ve spent forty-five years preparing to do.” “Then get on a plane and show up in person.” I said. “No need,” Alex said, “They’re flying in the final three for a last interview.” “Listen,” I told him. “If you want to be in that final three, you should separate yourself by doing the unexpected. Fly across the country on a moment’s notice and show up in person. That’s how you make a statement.”” ( :98)

“By the way, Alex did not take my advice, and he did not get the job. He didn’t even get to be in the” ( :98)

“final three. I can unequivocally say he was a far better choice than the person the organization hired, but Alex failed to make an impression, and it cost him his dream job.” ( :99)

“When I do keynotes for large companies, I spend a considerable amount of time preparing— learning about their organization, products, markets, and their expectations for my talk. My goal is always to significantly surpass what they expect, and I do this through tireless preparation. Doing better than expected becomes a big part of your reputation. Your reputation for excellence multiplies your results in the marketplace many times over.” ( :100)

“twenty-seventh of the month from him for next month’s payment. When I asked him about it, he said the obvious, “It’s the same money, but the surprise and good will it buys is immeasurable—why wouldn’t you?”” ( :100)

“Nordstrom is famous for this standard. When it comes to customer service, they always strive to do better than expected. Nordstrom has been known to take back an item that a customer bought more than a year ago, without a receipt, and in some cases, purchased at a different store! Why would they do that? Because they know exceeding expectations builds trust and creates customer loyalty. As a result, they’ve developed an extraordinary reputation that continues to attract attention. After all, I’m reminding you of it here. The multiplier keeps growing!” ( :100)

“It takes very little extra to be EXTRAordinary. In all areas of your life, look for the multiplier opportunities where you can go a little further, push yourself a little harder, last a little longer, prepare a little better, and deliver a little bit more.” ( :100)

 

CONCLUSION

 

“Motivation without action leads to self-delusion.” ( :102)

“You now have the power, and I expect you to seize it! You are ready to make dramatic improvements, right? Of course, the obvious answer is, “YES!” But you know by now that saying you’re ready to make the necessary changes and actually making them isn’t the same thing. To get different results, you’re going to have to do things differently.” ( :102)

“I have one more valuable success principle to pass along to you. Whatever I want in life, I’ve found that the best way to get it is to focus my energy on giving to others.” ( :103)


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